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Jake and Jonathan discuss the most important topic & figure in the design world—GANDALF—is he the Gray? Is he the White..? Does he actually have magic? Then they proceed to discuss how the Masterclass is sold and how crazy important the marketing part is. This is a must-listen for anyone who wants to launch a product!

Links:

1. The Lord of the Rings---Wikipedia
2. Harry Potter---Wikipedia
3. Book: Sprint by Jake Knapp
4. AJ&Smart + Jake Knapp Official Design Sprint Masterclass: ajsmart.com/masterclass
5. Iman Gadzhi
6. Book: Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice---Russell Brunson---Amazon.com
7. Gary Vee
8. Tim Ferriss
9. Superhuman is Spying on You---Mike Davidson
10. Revue
11. La Croix
12. Book: Bird Box: A Novel --- Josh Malerman --- Amazon.com
13. Book: The Body---Stephen King---Amazon.com
14. Book: Sprint by Jake Knapp
15. Book: Make Time by Jake Knapp
16. AJ&Smart + Jake Knapp Official Design Sprint Masterclass: ajsmart.com/masterclass ????????

Your Hosts:

• Follow Jake Knapp on Twitter: @jakek
• Follow Jonathan Courtney on Instagram or Twitter: @jicecream
• Follow AJ&Smart on Instagram or Twitter: @ajsmartdesign
• Write into the podcast: pbc@ajsmart.com
• Podcast editing by Jason Sanderson: PodcastTech.com
• Show notes by @amrkhalifeh
• Follow the podcast on Medium