S15E6 - How To Drive Pre-Launch Interest with Buddhi Founder Kathleen Brown
One of the most naive mistakes entrepreneurs make is thinking that they can just 'go live' and all of a sudden people will know their product exists and start using it. That strategy works 0% of the time. Just like when going out to party, first you 'pre-game', when putting a product in market you have to drive interest during pre-launch. Buddhi Founder Kathleen Brown figured out a way, in the midst of the COVID-19 Pandemic, to pivot to the moment, drive interest, and build community all before anyone ever saw Buddhi's cancer support platform. She steps to the mic this week to share the company's story. Find Kathleen online: Instagram: https://www.instagram.com/mskathleenbrown/ LinkedIn: https://www.linkedin.com/in/kaybee3/ Find Buddhi online: Website: https://hibuddhi.com/ Instagram: https://www.instagram.com/hibuddhi/ See acast.com/privacy for privacy and opt-out information.
