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Want to have lasting success in a marketplace economy? You better figure out your SEO strategy. And, I don't mean just throw a bunch of money at an ethereal concept known as SEO. I mean knowing exactly what levers to pull, how much patience you're truly willing to have, and being willing to get it wrong along the way. That's how GreenPal CEO Bryan Clayton has taken the bootstrapped lawn care maintenance marketplace company to 100,000 active users and #1 in its field (no pun intended). Bryan straight shoots and tells you exactly what you need to plan for, what you might get wrong, and where GreenPal has faced roadblocks in its ascent. Bryan also shares his workout regimen and why he woke up one day and decided to run a marathon. Find Bryan online: https://www.linkedin.com/in/bryan-clayton/ Find GreenPal online: https://www.yourgreenpal.com/ See acast.com/privacy for privacy and opt-out information.