lystn

We've reached our season finale and boy oh boy do I have a doozy for you. With the U.S. Presidential election less than a month away, I thought the perfect conclusion to this season would be to talk about the intersection of marketing and politics. Jason Voiovich is an entrepreneur, fractional CMO, and creator of the Marketer In Chief project, where he analyzes every U.S. President through the lens of marketing. I was especially intrigued by his recent article in the series highlighting Donald Trump's 2016 social media strategy that many would argue swung the election in his favor. Jason and I go deep on this one. We aim to keep personal bias out of the conversation and dissect Trump's 2016 strategy purely from a marketing angle. In an election when over $1.5 billion was spent between both candidates, you will be amazed at just how much a meager $46k mattered in swaying public opinion. Listen up, put this flavor in your ear, and remember to go out and vote on November 3rd! Find Jason online: LinkedIn: https://www.linkedin.com/in/jasonvoiovich/ Twitter: https://twitter.com/JasonTVoiovich Read Jason's article here: https://marketerinchief.com/donald-trump/ See acast.com/privacy for privacy and opt-out information.