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We are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 13! Buyer Experience is all about making it as easy as possible for the buyer to make a purchase decision. Typically that comes with the territory of optimizing the best parts of your sales process and over-providing value. For ClearCover, a company that has raised over $100 million and has 150+ employees in just over 3 years in business, it's a different story. They identify the point of failure within their buyer journeys and build entire feedback loops around them. Heidi Craun is at the helm of these processes and she joins me in this week's episode. Find Heidi online at: Twitter: @heidicraun Find Intermittent online at: https://intermitten.org/ Find ClearCover online at: https://clearcover.com/ Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.