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We are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 12! As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all. In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case. Zinda.xyz Founder a CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes. Find Deepa online: Twitter @deepakartha Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.