S13E6 - Using Proof-of-Value to Unlock New Verticals with Menerva CTO Geetha Ramaswamy
There are free trials. There are proofs of concept. And then there are Proofs of Value. Proof-of-Value is a newer term emerging as a method of customer acquisition that requires the company selling to do more upfront work without payment. That might seem like a losing scenario, but if executed correctly it can lead to much bigger long-term contracts. Not only is it a great way to acquire customers, it's also a great way to unlock entirely new verticals. In this week's episode Menerva CTO and Cofounder Geetha Ramaswamy, takes us inside their strategy. Find Menerva online at: LinkedIn: https://www.linkedin.com/company/menerva-software Website: http://www.menervasoftware.com Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.
