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Arguably, the best story your company can tell is the story of customer success. But the key is that it's a STORY. We're back with a brand new #HYPEsession -- this time with The Case Study Copywriter, Kate Porfilio. Kate writes case studies that turn your clients’ successes into irresistible stories that sell. She has distilled 17 years as a marketer, copywriter, and designer to create her Case Study Method that has one end goal in mind for you… more sales. She shares: Why case studies are important in driving sales. The formula for creating a powerful case study. Where most companies get it wrong. Her favorite case study she's developed. Where you can use case studies in your sales process. Enjoy, and remember, #HYPEsessions are available here, and simulcast in video format on Linkedin at linkedin.com/in/rajivnathan and IGTV @startuphypeman! See acast.com/privacy for privacy and opt-out information.