lystn

You're out to change the world. Disrupt society. Flip an industry upside down. Shatter a stereotype or create a new norm. You're MISSION-driven. But what does that really look like on a day-to-day basis? And how do you build long-term support for your mission while still gaining customers today, without scaring them away? Alyssa Cairns Cofounded momHIVE, Western Michigan's first all-female coworking space with onsite childcare. In only 8 months of operation momHIVE's members have experienced as much as 4x growth, with onsite childcare being used up every day. She now has expansion plans that include corporate, with a larger mission of helping close the wage gap. Our conversation explores how she's balancing the message today for customer acquisition, with the long-term deeper-rooted mission. Find Alyssa and momHIVE online at: Instagram and Facebook: @momhivegr Website: https://www.momhivegr.com/ Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.