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Regardless of your industry, product, or target market, at the end of the day you should be in the business of PEOPLE. That means even though you have projections and numbers you want to hit, you keep the human element at the forefront at all times. I first met aSweatLife CEO Jeana Anderson Cohen back in 2015 and I could sense immediately this was her mantra. In the time since, the media company has grown its presence to a national following, with big name partners like Michelob Ultra, and over 100k monthly unique website visitors. Jeana's people-first sales approach has been at the forefront of this growth, and we do some sweat-tastic reps on the topic in this week's episode. Find aSweatlife and Jeana online at: Twitter and IG @asweatlife | @jeanaandersoncohen Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.