S11E3 - Shilpa Prasad: How Do You Market To Multiple Audiences?
It's generally not a good idea to build a product that's for 'everyone'. But when you build a marketplace product (think AirBnB, Uber, Lyft, Yelp, etc) by nature you're building for more than 1 audience, with the intention that the different audiences interact with one another to drive commerce. Marketplace products are incredibly attractive, but can often be more like the Sirens song luring you in to more than you bargained for. The challenge is each audience has its own value proposition and marketing. Shilpa Prasad is Chief Growth Officer at YouNoodle, a marketplace technology connecting corporations, accelerators, governments, and startups to drive innovation forward. She spent more than a year obsessing over YouNoodle's value propositions, going back and forth on which market to focus their attention to the most, and how to get in front of the right people. I'm so excited to have her step to the mic for this episode, because she has some really valuable firsthand insight to share. Head to startuphypeman.com/articles/shilpa-prasad-podcast for a bonus blog post written by Shilpa where she breaks it down even further. See acast.com/privacy for privacy and opt-out information.
