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Webcomics weirdos Dave Kellett and Brad Guigar are talking comics! When a Patreon backer hits the viral jackpot, they wonder if it wasn’t fool’s gold. This turns into a discussion of smart online marketing, how publishing religious content is like posting NSFW comics, and one overarching theme — social media isn’t about generating Buzz so much as it’s about building Community. Then, the boys talk about getting a publisher excited about comics, and finally, those sentimental things we hold onto that we should probably let go. BUT FIRST, “Muaauughhh, the French… champagne…” Show notes 00:00 — Orson Welles stumbles through a Paul Mason wine commercial blitzed off his keister. 09:48 — It’s illegal to run a raffle on Patreon… unless you do it this way. 18:10 — Going viral… is it “fool’s gold”? 22:40 — If your promotion isn’t clickable, it’s useless 24:46 — Frequent/Consistent/Significant still plays a role in today’s webcomics publishing 28:19 — Posting cartoons about divisive topics will have significant consequences 29:35 — Publishers of religious-themed content should pay close attention to how successful publishers of NSFW content operate. The two require a very similar approach 32:23 — Niche publishing 35:37 — Generating BUZZ on social media vs cultivating COMMUNITY 43:43 — Buying advertising is too much money for not enough return 44:28 — Being a guest on a podcast/YouTube channel… is it good promotion? 46:36 — Webcomics growth is usually slow growth 47:31 — How do you go about getting a publisher excited about comics if they're not typically known for it? 56:46 — What are the things you should probably sacrifice practically speaking, but you're just not ready to part with, because they remind you of good times of why you love being a cartoonist? 01:07:54 — When you’re introduced to a cartoonist who is apparently a big deal...but you’ve never heard of them   Great rewards when you support ComicLab $2 — support the show $5 — submit a question for possible use on the show AND get the exclusive ProTips podcast $10 — record an audio question for possible use on the show AND get the exclusive ProTips podcast $50 — Sponsor the show! We’ll read a brief promo for your comic/product and read it twice during the show AND you get the exclusive ProTips podcast Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com Dave Kellett is the creator of Sheldon and Drive.