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Are you searching for ways to advertise your business to the right audience?  In episode 135 of the Bokeh Podcast, Easton Reynolds shares how Facebook ads allow you to target audiences that fit your ideal client while creating messages that will convert. Check out his three simple steps to getting started with Facebook ads. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. The Lesson: After a few years in business, it snuck up on them one year that they only had 10 of the 30 weddings they wanted on the books. Easton and Laura soon realized they hadn’t been intentional in growing their clients and booking. Time Technique: Go hard at work, when you’re at work. Go hard at home, when you’re at home. Brand Position: Timeless elegance meets high artistry. The Gear Bag:  Yongnuo 564 Nikon D750 Magmod Modifiers Three Steps to Facebook Advertising: 1. Get to know your ideal clients and their interests. 2. Add value to your potential clients by giving them information that is practical and free, which will create brand trust. 3. Reach out to past clients to get a video testimonial of them. Mentioned in this episode: Gary Vaynerchuck Andy a Abigail Redwood and Rye Studios Links Website: theartofsixfigures.com Facebook: fb.com/theartofsixfigures Facebook Group: fb.com/groups/TheArtOfTheSecondShot/ Website: lureyphotography.com Instagram: instagram.com/lureyweddings/ Facebook: fb.com/LuReyPhotography High Performance Habits - Brendon Burchard See acast.com/privacy for privacy and opt-out information.