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Are you looking to specialize in a very targeted niche, with no idea of how to market it? In episode 83, photographer Cherry Thomas shares the one move she made that allowed her to turn her dream of photographing local elopements into a reality. Listen in as Cherry explains how a single blog post changed her career and the steps she took to make her specialized niche a success. The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast. About Cherry: Cherry is a Santa Barbara based photographer, specializing in elopements at the Santa Barbara Courthouse. When she’s not capturing the love of a special elopement, you can find her with her husband enjoying Star Trek, Star Wars, and Lord of the Rings. Cherry’s Aha Moment: When she realized that she no longer wanted to convince someone to hire her through what seemed like an interview, she decided to stop listing out her “qualifications,” change her credentials to things about her, and be herself. Soon after, she began booking clients with similar interests as her or just because they felt like they knew her. How Cherry Books Elopements in Santa Barbara: She created a page that explained step-by-step how to elope at the local Santa Barbara courthouse. This allowed for her to be found by couples coming in from out of town. Through the resources she provided, the couples immediately wanted to book her. Photographers Mentioned in This Episode:Jose VillaAnsel AdamsAndrejka Hirshegger     Episode #56: How to Communicate with Your Clients     Episode #15: A Photographer’s Gypsy Life Links:Yoast Instagram: @bycherryphotography Website: bycherryphotography.com Blog Post: How To Get Married At The Santa Barbara Courthouse See acast.com/privacy for privacy and opt-out information.