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This week, Hugo speaks with Noemi Derzsy, a Senior Inventive Scientist at ATaT Labs within the Data Science and AI Research organization, where she does lots of science with lots of data. They’ll be talking about her work at ATaT Labs Research, the mission of which is to look beyond today’s technology solutions to invent disruptive technologies that meet future needs. ATaT Labs works on a multitude of projects, from product development at ATaT, to how to combat bias and fairness issues in targeted advertising and creating drones for cell tower inspection research that leverages AI, ML and video analytics. They’ll be talking about some of the work Noemi does, from characterizing human mobility from cellular network data to characterizing their mobile network to analyze how its topology compares to other real social networks reported to understanding tv viewership, and how engaged people are in different shows. They’ll discuss what the future of data science looks like, whether it will even be around in 2029 and what types of skills would help you land a job in a place like ATaT Labs.LINKS FROM THE SHOW DATAFRAMED GUEST SUGGESTIONS DataFramed Guest Suggestions (who do you want to hear on DataFramed?) FROM THE INTERVIEW Noemi on Twitter Noemi's Website Human Mobility Characterization from Cellular Network Data (By Richard Becker et al., Communications of the ACM) ATaT Labs Research Website NASA Datanauts Website Open NASA Website FROM THE SEGMENTS Guidelines for A/B Testing (with Emily Robinson ~18:23 a ~36:38) Testing multiple statistical hypotheses resulted in spurious associations: a study of astrological signs and health (By Peter C. Austin et al., Journal of Clinical Epidemiology) From Infrastructure to Culture: A/B Testing Challenges in Large Scale Social Networks (By Ya Xu et al., LinkedIn Corp) Guidelines for A/B Testing (By Emily Robinson) 10 Guidelines for A/B Testing Slides (By Emily Robinson) Original music and sounds by The Sticks.