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There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite!

We’ll see you in The Badger Den!

Highlights:

• 0:00 Intro-- Re-releasing a PPC Den favorite!
• 3:02 The 7 Personalities of Bid Optimization on Amazon
• 4:28 Why are bids important for Amazon Advertising?
• 7:05 Are you a Neglectful Natalie?
• 10:14 Are you a Guessing Gary?
• 12:17 Are you  a Wild Willy?
• 16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy?
• 19:20 Are you a Historical Henry?
• 23:05 Are you an Expected Value Evan?
• 26:20 Are you an Anticipatory Amy?
• 28:31 Summary of good bid optimization strategies

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

• Original episode
• If you like this episode, check out its partner long format article.
• Amazon PPC Optimization VS Amazon PPC Expansion
• Ep 16, Cranking Up Conversion Rates
• A comprehensive guide to Ad Badger’s Bid Optimization Algorithm
• Where to find Stephen Noch, freelance Amazon manager and consultant
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

Get the Ad Badger App here: https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker