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When Erin Craft and her husband Kevin were first married, they enjoyed shopping together. As they started a family, however, the chances for a day out to ‘hit the mall’ became slimmer and slimmer. Sweatpants and scrunchies became the norm for this physical therapist who was simultaneously raising three daughters plus showing up daily for a demanding job; eventually low self-esteem ensued. “I loved raising a family and really wanted to be able to spend more time with the children and Kevin. But I hated the idea that so many other women were stuck in the same rut,” she says. Then it hit her: she decided a simple, fashionable and affordable online boutique was exactly what was needed for women like herself and decided to go into business for herself to supplement the family’s income and have quality time with Kevin and the kids. Founded on Christian principles, 3willowsboutique.com opened online in November 2017, accompanied by a Facebook page, to provide women everywhere with the style confidence they deserve. Erin believes in helping women of all sizes feel beautiful from the inside out, and that’s why 3 Willows carries sizes from small to 3X. After much planning and hard work, she opened a 3 Willows bricks and mortar store in Louisville in February 2020, but after less than a month open the COVID-19 pandemic abruptly shut down the boutique. However, not one to be deterred, Erin made the boutique’s online efforts even more engaging and user-friendly with a host of Facebook Live events, along with the debut of the free 3 Willows shopping app available for download on the Apple App Store on Android Play Store. (Note, every Thursday a sale is held either on Facebook Live or on the app; how cool is that?!). The boutique, located at 12003 Shelbyville Road in Middletown, is now reopen with social distancing and masking in place, Tuesday-Thursday 11am-6pm, Fridays 11am-7pm, and Saturdays 10-4pm (closed Sundays and Mondays). Listen in on our fun, female-centric conversation about the challenges and rewards so many women raising families today encounter.