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In this episode we are unpacking fashion used in rebrands with two entities as a case study. Joy was very overwhelmed with the imagery and implications of the two topics today. These entities are very well known around the United States and the world. We are, of course, talking about Kanye West and Walmart. Image: Top, photograph by Liam Macrae; bottom, courtesy of engadget.com. Sources: Kanye West Joe Budden podcast https://www.youtube.com/watch?v=p5eWehA8XwQ https://blavity.com/6-reasons-why-kanye-wests-new-cult-i-mean-church-is-cause-for-pause https://www.bet.com/style/living/2019/04/15/everything-we-know-about-the-church-of-kanye.htmlDonda’s House rebrand https://consequenceofsound.net/2018/06/kanye-dondas-house-rebrand-name-change/Changing his name to Ye https://www.vulture.com/2018/09/kanye-west-changes-his-name-to-ye.html The “phenomena” of the rollout https://www.youtube.com/watch?v=j6QoArHPYBk The rebrand wouldn’t be complete without an acceptance from Vogue Magazine: https://www.youtube.com/watch?v=QaZ93sibpk0 Walmart https://en.wikipedia.org/wiki/History_of_Walmart Walmart History 1990-2001: https://www.youtube.com/watch?v=R1D4rfS6Y28 One of the creepiest ads I have ever seen, move over original Ronald McDonald: https://www.youtube.com/watch?v=eubieKer2to 2012 student blog post about past rebranding of the company https://imcclass.com/2012/09/20/walmart-a-rebranding-genius/ The “name change” https://news.walmart.com/2017/12/05/walmart-changes-its-legal-name-to-reflect-how-customers-want-to-shop Logos https://www.brandchannel.com/2017/12/06/walmart-wal-mart-corporate-rebrand/ Walmart acquiring and pushing Jet.com in major markets (NYC) https://www.forbes.com/sites/andriacheng/2018/09/13/walmart-jet-redesign-new-york/#47ff3cf416f9 Positioning themselves as more American than Amazon/ the battle to unseat Amazon https://www.businessinsider.com/walmart-is-rebranding-itself-as-the-most-trusted-company-in-america-as-amazon-increasingly-becomes-a-villain-2019-2 Their facebook page: https://www.facebook.com/walmarthttps://www.thezoereport.com/minimalist-trends-were-trying-this-spring?utm_source=facebookautm_medium=prosautm_campaign=fbsales Commercial with Pharrell: https://www.ispot.tv/ad/IW1g/walmart-style-your-way-song-by-pharrell-williams Find us here: Website: www.unravelpodcast.comPatreon: www.patreon.com/unravelpodcast PayPal: www.paypal.me/unravelpodcast Instagram: @unravelpodcast Twitter:@unravelpodcast Facebook: www.facebook.com/unravelpodcast/ Pinterest: Unravel: A Fashion Podcast www.pinterest.com/afashionpodcast/ Stitcher: www.stitcher.com/podcast/unravel-podcastWaller Gallery Website www.wallergallery.com/  Waller Gallery Instagram: @wallergallery Jasmine's Nicaragua Instagram: @recuerdosdenicaragua