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Andy welcomes back to the show Meryl Snow, an icon in the events and catering industry. In Meryl’s first interview, she and Andy discussed her multiple businesses and how she started in the space. The conversation was amazing and there were so many more details to unpack.  On this episode, Meryl shares everything from why she admires the millennial work philosophy and how to prepare, create, and grow a successful business. Listen in to learn some really juicy tidbits from a true business genius. Been struggling with creating proposals, creating your brand story, or setting your pricing strategy? Meryl digs in and provides her tips and beliefs on why we shouldn’t be working ourselves to the bone any longer. She also provides amazing insights on how creating a brand story and storytelling set you apart with your potential clients. This was an amazing conversation and Meryl is truly an open book. Listen in and learn how she’s gotten to where she is now and the philosophies that have kept her and her business relevant over more than two decades in the industry. Don’t miss the chance to learn from an expert.    Show Highlights:   [02:21] Welcome back to the show Meryl! [04:18] Why is battling complacency one of the most important roles of a leader today? [08:24] What should non-millennials be aware of when dealing with the millennial mindset?  [10:50] How should entrepreneurs approach developing sales strategies?  [12:25] Should you be using storytelling in your sales strategy? [15:01] Learn how to approach client retention. [16:49] How to craft the ultimate proposal. [21:10] Why is a complete branding strategy important? [26:34] Learn all about Meryl’s pricing strategy and reframing the features/benefits discussion. [29:46] What are the best questions to qualify your client? [32:59] How does Meryl prepare for market shifts and declines?  [35:52] Keeping up with the changes, how does Meryl do it?  [38:59] Meryl shares her struggles with work-life balance.   LINKS a RESOURCES   The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz   Meryl Snow Feastivities  OffShoots Decor Philadelphia’s Picnic CompanyMeryl on LinkedIn Meryl on Facebook   SnowStorm Solutions on Facebook            Meryl on Instagram Meryl on Twitter   Meryl on YouTube    Mentioned during the interview: NACE Google Alerts   Meryl’s Interview on The Wedding Biz: Meryl Snow: Maximizing Sales, Consulting, And Feastivities Events