Using Data Intelligently to Drive Business Outcomes

Using Data Intelligently to Drive Business OutcomesOne of the most significant shifts in the past twenty years involves data sharing, and the massive advancement in the volume and speed with which it can occur. Between the voluntary sharing of consumers’ first-party transactional and behavioral data and the proliferation of zero-party and first-party data-harvesting technology, more and more customer data is available for retailers to utilize. With a glut of information comes […]

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