Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors
“Branding,” not “Brandon,” just so we’re clear. Brand-ING. We open with the definition of “branding,” talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a … Continue reading Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors →
