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In his first live interview, Rob grills brand expert BJ Cunningham. BJ is a best selling author,marketing guru and a successful serial entrepreneur. Notable for founding 'Death Cigarettes' in the 90's and battling the high court over the question 'What exactly is a cigarette?'. They'll discuss what a brand really means, BJ's one key piece of advice for any business, his biggest successes and failures and why above all, honesty always wins. See omnystudio.com/listener for privacy information.