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This is a session from our MaA Virtual Conference which was held on June 10 and 11. The topic of discussion is avoiding valuation surprises and accounting for MaA transactions, hosted by PJ Patel, co-CEO and Senior Managing Director at Valuation Research Corporation. Our guest for this interview is the Vice President of Corporate Strategy and MaA at Church and Dwight, Brian Buchert. Together, Brian and PJ discuss how to not overpay in deals, explain why valuing a company 10 years from now is a joke, and explain the effects of a long term recession. Learn tips on how to avoid common valuation mistakes, what the aftermath of COVID-19 may look like, and how valuation requires their own proprietary metric.