Comscore has been capitalizing on Nielsen’s recent missteps – and taking the opportunity to throw shade at traditional panel-based measurement. Samples “don’t work well when you have a problem maintaining them,” says CEO Bill Livek.
don't worry if you don't have an account with us, we'll create one
[{"meta":{"author":"AdExchanger","authorlink":""},"src":"https:\/\/traffic.libsyn.com\/clean\/secure\/adexchanger\/AE20Talks_Bill20Livek2C20Comscore2C20Ep20259.mp3?dest-id=403846","thumb":{"src":"https:\/\/lystnimg.b-cdn.net\/podcastsnw-202310\/b11745-ad16-3933-069751_800.png"},"title":"Evening The Score With Comscore CEO Bill Livek","link":"javascript:;","id":"item-8173034"}]
