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My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I have a conversation about the pressures placed on sellers and customers alike in the modern sales development based sales model. Included among the questions we discuss are: Are we burning out and exhausting prospects with the modern sales model? Does continuing sales innovation demand that sales models be broken and replaced? Why sales roles will continue to become more specialized. How automation will revolutionize and streamline the task of connecting with prospective buyers. Interested in what the future holds for sales? Then be sure to join us for this episode!