105: Why You’re Not Getting Buy-In
Buy-In is the shared ownership of an idea or initiative. It is lifeless to have something that you spend 1/3 of your life at that is just a means to an end and you really don’t care about it. The #1 factor for why you’re not gettin buy-in is you never give anyone else an opportunity to have ownership. Key question: What can I create ownership of that is meaningful?
