#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
April Dunford Author - Obviously Awesome chats with Amit Somani Managing Partner Prime Venture Partners.Listen to the podcast to learn about:02:00 - Discovering the Power of Positioning 06:10 - Positioning your Product in a Market Category07:39 - How to Position Yourself Against a Giant12:35 - How a Startup Should Think About Choosing a Niche 18:50 - Differentiating a Startup in a Crowded Market25:00 - "Category Creation is Something You Don't Want to Do Unless You Have To"32:50 - How to Use Trends to Position Yourself37:00 - Developing Your Positioning Thesis as a StartupYou can read the complete transcript hereEnjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/ This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: https://primevp.in/podcastfeedback
