#43 Ajit Mohan Managing Director Facebook India on His Intrapreneurial Journey at Hotstar and Facebook's Vision For India
Ajit Mohan, Vice President and Managing Director of Facebook India chats with Amit Somani, Managing Partner Prime Venture Partners.On this episode Ajit talks about his intrapreneurial journey at Hotstar and Facebook's Vision for India.Listen to the episode to learn about 1:42- Building Hotstar as an intrapreneur 4:46- New culture needs new heroes 8:24- Consumer marketing as a differentiator12:57- The emotional and cultural evolution of the Indian consumer 18:08- The willingness of the customer to pay 20:35- When ads are not seen as an interruption 22:34- Measuring the success of engagement 23:49- Ajit on Facebook's vision for India 27:41- Ajit's thoughts on the role of Jio Read the complete transcript here.Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: http://primevp.in/podcastfeedback
