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Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den!

Highlights

• 0:00 Intro-- Limoncello
• 2:00 Ad Badger Software Data from Black Friday - Cyber Monday
• 4:00 Differences with Amazon Advertising in 2021 than years prior
• 5:10 What’s up with CPC Management in Q4?
• 11:04 A poor tactic for bid optimization
• 12:25 What’s the best responsiveness loop strategy for budget management?
• 15:20 Sponsored display retargeting gripes
• 19:43 Be responsive.
• 21:57 RPSB: the best tactic
• 23:22 What factors to consider with budget management?
• 27:13 Put your best foot forward.

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Resources & Links

• Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? 
• Amazon Advertising Stats
• Amazon Campaign Types Reference Guide
• Take Our Bulk Files Course here:
• Amazon PPC Keyword Research: RPSB
• A Case for Segmenting Branded Keywords
• Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

Get the Ad Badger App here: https://www.adbadger.com/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker