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While many consumers seem willing to go to stores or out to eat amid the Covid-19 epidemic, they are not as willing to return to health care settings to see their doctors. Some are even unlikely to visit the ED if they have symptoms of a heart attack or appendicitis. How can health care leaders re-engage and communicate with their patients to alleviate their fears? Host Rachel (Rae) Woods sits down with consumerism experts Rebecca Tyrrell (https://www.advisory.com/expert-directory/rebecca-tyrrell?utm_source=radioadvisory&utm_medium=podcast&utm_campaign=e30_2020&utm_content=description) and Colin Gelbaugh to talk about the results of Advisory Board’s newest consumer survey and how patient preferences should impact health system’s communication strategy. More resources: • How Covid-19 has changed consumer behavior and preferences (https://www.advisory.com/topics/consumerism/2020/06/covid19-consumer-behavior-and-preferences?utm_source=radioadvisory&utm_medium=podcast&utm_campaign=e30_2020&utm_content=description) • Patients are frightened to seek necessary care amid Covid-19. Here's how to overcome their fears (https://www.advisory.com/blog/2020/05/provider-organizations-covid-19?utm_source=radioadvisory&utm_medium=podcast&utm_campaign=e30_2020&utm_content=description) • The right (and wrong) ways to talk with patients who are frightened to seek care (https://www.advisory.com/blog/2020/05/communication-strategy?utm_source=radioadvisory&utm_medium=podcast&utm_campaign=e30_2020&utm_content=description)