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Mapping out your speaking business requires a mindset shift. The reason it requires a shift is because of the images that pop into our minds when we hear the word map. We either think of a roadmap, or we envision pulling out our phones and asking Siri to give us directions. But neither of these scenarios work when you are starting a business. When starting a business, it's important to envision a different type of map. You need to envision a Treasure Map. An Inside Look at This Episode: Mapping out your speaking business is more of an art than a science. This is why envisioning a Treasure Map works better than any type of modern-day map. Here are the two tools that will help you effectively map out your speaker business: Tool #1: Compass This tool includes: Purpose/mission statement Values Personality traits Talents and skills Speaking topic, expertise, and solutions my services provide (this is the most important feature of your Compass to your speaker business) Tool #2: Map This tool includes: X Marks the Spot — sharing your services and the solutions you provide (this is where you are trying to go) Landmarks — industries you think will be a good fit for your services and the solutions you provide Steps to get to a landmark — reaching out and connecting with decision-makers, organizations, and other speakers in the industry Episode Resources: 9 Ways to Get Paid as a Speaker Got questions? Submit them here Paid to Speak Conference and Killer Keynote Conference Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.