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Episode Five of Season Seven. We interview Ania Puczylowska. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns.

Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to how she became a disrupter in the fast-changing industry of experiential marketing for some of the world’s most elite brands.

Ania also discusses the process of rebranding, including some of the hidden details such as choosing a name that identifies your value proposition to clients and customers and the process of creating a brand identity, including how to leverage social media—important considerations for influencers and other businesses alike.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/