Buyer Demographics and Psychographics with Amy Powers
Welcome Back to Season 7 Episode 4! Hey, Happy New Year for those of you who celebrate the Lunar New Year! I want to wish you a very happy and prosperous new year! On today's show, I'm interviewing Amy Powers about buyer's demographics and psychographics. This is an important step in researching what kind of buyers you should be targeting. This kind of research will help you determine how you stage the house, what type of home furnishing and home accessories to choose in order to appeal to the buyers' lifestyle.
