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This episode explains how to find products that will sell in the "new economy," and then takes a first-hand look at what it's like to launch a business in the middle of a recession.  First up is Jessica, host of the online course Oberlo 101, who has been chatting with ecommerce entrepreneurs and digging into Oberlo data to see what's selling in this "new economy." She dishes out some awesome insights into emerging niches, talks about products to avoid, and gives tips on how to make sure your ad copy hits the marks in these weird times.  Next up, we talk with Gina Locklear, founder of the beautiful sock store at zkano.com. We got Gina on the line to explain what it was like to launch Zkano in 2009, just after the financial crisis and Great Recession kicked off, and right in the middle of month after month after month of horrible, horrible economic news. Here we are, 10+ years later, and zkano.com is still home to some of coolest socks that you will ever see. Gina explains what new entrepreneurs should be ready for if they're launching now – in the midst of what appears to be a pretty dicey economic situation.