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"To explain that we're busy from the time that we wake up until the time that we go to bed – it's kind of difficult for people to comprehend when it's not a traditional job," Rodney explains. In this episode of Start Yours, Rodney and Kory – a pair of friends from Vancouver – explain exactly how they turned an interest in ecommerce into a job that has fuelled the lifestyle they always wanted. From choosing the best niche, to deciding their target audience they walk us through how their entrepreneurial mindset made them different Find out more about why entrepreneurs start their own businesses check out our blog. If you want to reach out, shoot us a note at podcast@oberlo.com