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Who starts trends and how do they become ubiquitous? What are the forces behind the scenes that shape what hits the marketplace—and what so many of us ultimately desire? Professional trend forecaster Patti Carpenter, Chicago designer Sasha Adler, and Los Angeles designer Tiffany Howell of Night Palm share their attitude toward trends, what their clients are asking for, the colors that are enticing them, why cozy textures and a hand-made touch are crucial now, and why French macarons may start looking even more delicious in the months ahead.

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