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For many women, starting a business is a way to follow a passion while leaving an uninspiring career behind. But a business can’t survive on passion alone. Whatever you’re selling, whether it’s hiking retreats or hand-knit blankets, you need to figure out a business model and a financial plan. Here’s how to get started. Expert: Ashley Feinstein Gerstley Learn more about your ad choices. Visit podcastchoices.com/adchoices