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Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly!

We’ll see you in The Badger Den!

Highlights

• 0:00 Intro-- Christmas trees and Moneyball
• 2:32 Moneyball summary
• 5:35 Explaining the Moneyball analogy
• 8:00 Defining qualitative metrics of this episode
• 12:20 3 Weekly Filters: Revenue generators
• 20:06 Weekly Filters: High click, no orders
• 23:58 Weekly Filters: Low click
• 33:34 Outro -- Summary and homework

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Resources & Links

• Search Scientists
• Wordstream
• How do I Fix Low-Click, Low-Sale Keywords?
• How to Optimize Hundreds of Auto Campaigns at Once
• Long Tail Search Terms: Amazon PPC Silent Killer
• About Amazon’s New Opportunity Tab
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes are available here

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker