Making Trailers with Eric Butler, Creative Director a Executive Producer (USA Network, HBO)
Using sounds to effect emotional response in trailers (3:45) “What is a ‘marketing campaign’ and ‘creative marketing’?” (9:30) How Eric started at HBO (10:55) Configuring the story of a trailer (19:50) How to navigate Hollywood as someone from underrepresented background (29:00) Check out Eric’s trailers here: https://vimeo.com/ericobutler
