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In this episode we meet Masha Sedova, co-founder of Elevate Security, a company which uses data and behavioral analytics to help organizations build a strong security culture.  Masha was recently announced as finalist for the 2020 Innovation Sandbox Award at RSA, which tells you something about how unique and interesting her solution is.  We also chat about certain challenges that she faced setting her company up, and also what it's like to be a female entrepreneur setting up a business in the cybersecurity industry...let's just say Hazel nearly fell off her chair when Masha told her what happened during one particular investor meeting! Also in this episode, Ben talks about the resurgence of digital extortion scams, what they tend to include, and what to do about them. And finally for our "On this Day" feature we’re only going back 3 years this time, but it’s a biggie.  It’s been three years WannaCry, so we revisit the timeline of the attack, how it all unfolded, and the significance the WannaCry attack still has today.Links to further resources mentioned in the episode: Digital extortion scams: https://blogs.cisco.com/security/your-money-or-your-life-digital-extortion-scamsTalos ransomware discussion: https://blog.talosintelligence.com/2019/07/ransomware-extortion-roundtable-government-payments.htmlRegistration for Cisco Live June 2-3 https://www.ciscolive.com