lystn

Hey everyone, Kirk here again. Welcome back to the daily call. Today, I want to take one step back as we’re getting started in January and again, just let you guys know a little bit more inside into Option Alpha and in particular, I want to tell you why built Option Alpha to serve this one type of investor. I say “type of investor” because I truly think it’s one type of personality that honestly we all share. If you’re listening to this podcast, I 100% believe that we all share this one characteristic or trait amongst all of us. No matter where we live and what we do and what age we are in, I think we all share one thing and we built Option Alpha, I’m continuing to build Option Alpha to serve just this one type of person. I say this in all honesty because I don't want to serve everybody. If I serve everybody or if I built Option Alpha to serve every type of investor, I’d ultimately end up serving nobody. This is why sometimes although we take recommendations, I tell people oftentimes, “There’s things that we either can’t do or we choose not to do.” We could do, but we choose not to do for one reason or another because it doesn't work within the framework of who we’re ultimately trying to serve, the person that ultimately is going to get a lot of value from using Option Alpha and being part of our community. We built this company for a certain type of person and for not all people and this is the type that we built it for and it really comes down to just one simple sentence that I wrote many, many years ago which is, “I wanted to build Option Alpha for the investor who’s confident, they care more about their money than anyone else.” It's frankly as simple as that. Everything that we do here at Option Alpha that I have tried to do at Option Alpha and will continue to evolve for in the future is basically for myself. I say that selfishly in the sense of saying, “I’m doing this because I'm building what I wish I had 10 years ago and I continue to build tools and do research because it’s frankly what I'm interested in doing along with everyone else.” Everyone is interested in doing it and there’s little nuances and I add features that people request that I would necessarily get a lot of value out of, but I think that everything that we are doing here at Option Alpha, I'm doing because I'm a retail regular trader like you guys and I think that’s a big differentiator. I don’t have this massive affiliate association with any company or broker or anything like that. I’m a retail guy. I’m a regular trader just like you guys are. And so, I’m building Option Alpha because I wish I had this stuff before when I started. I wish I had this research. I wish I had the software tools that we built in our Toolbox. It's all because I think we all care more about money than anybody else and that's a good thing. I think that nowadays, there’s obviously people out there who give their money to a financial adviser or to somebody, a brother, a sister, it doesn't matter or they don't do anything because they don't care about their money. It's just not as an important topic as maybe we think it is. It doesn’t have to be money. It’s wealth, it’s income, it’s freedom, it’s everything associated with that that goes along with it. But I think that Option Alpha people, the people that we've surrounded ourselves with here at Option Alpha are the same breed. I mean, we’re all the same breed. We care more about our money and think we can do a better job managing our own money than if somebody else had our money. Our interests are more appropriately aligned because it’s our hard earned money, it’s the thing that we took time to go to a job or time out from family or worked an extra weekend or an extra shift to earn and we care about that and I care about that. And so, that’s why we’re building Option Alpha. And so, for that reason, we’ll never be everybody's source and I'm okay with that. I'm okay not being a jack of all trades. I want to be master of a couple and I think that the Option Alpha type of person that’s in our community and probably the type of person that you are is that type of person who cares more about your money than you think everyone else does and that’s good. That’s okay to be selfish in that regard because I think you make better decisions about your own money and your own wealth and your own financial position and have a better holistic view of it than somebody else might have even if you had an adviser or somebody that you talk to. And so, that’s the type of people that we’re building it for and we’re building out tools to make that easier for you. We’re giving you research to make that easier for you, to basically clear that path for you, so you can do this faster and simpler than you could before in the past. Hopefully that helps out. Again, the idea of doing this is not to necessarily always talk about what we're doing, but people have a lot of questions about Option Alpha and why we build it, what our business model is, how we generate money. I’m trying to answer these on this daily call here and there because I think it’s important. I think you guys should know how we do things here and why you should hitch your wagon to this train. As always, hopefully you guys enjoy these. Until next time, happy trading!