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Jim (http://www.thejimedwardsmethod.com) and Stew Smith discuss the importance of headlines with an amazing sub-conscious prop that Jim created to grab your attention by “not” grabbing your attention. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.