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Jim (http://www.thejimedwardsmethod.com) and Stew discuss the recent book launch of Copywriting Secrets https://copywritingsecrets.com. Anything that you do in business, there should be a moment where you assess your performance, your team's performance, and the performance of outsourced services. What can you do better? What went better than expected? What curve-balls occurred the required you to act fact with a contingency plan? What are the next steps and how can you avoid any issues already experienced with the initial launch? These and many of these types of questions Jim and Stew discuss. In the Navy we called them After Action Reports / Lessons Learned and it helped other people learn from other's mistakes as well as a new innovative way to accomplish a task. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.