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Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the in depth details of conversion rates with regard to opt in pages, sales pages, order bump, upsells or one time offers, abandoned cart recovery, and email sequences with click through rates. Check out the 1-2 punch Jim does with this topic breaking it down to the basics. Check out the Facebook Group – Sales Copy and Content Marketing Hacks Podcast at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.