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On today’s episode Steve talks to Mona Amodeo. She is an innovator, and a catalyst for transforming organizations into brands that matter. She's an award winning management strategist and a recognized expert in organizational development and change on a mission to move business to be the best it can be. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communication, and organizational culture. She shares her tips on how to make authentic and meaningful impacts in the industry. See acast.com/privacy for privacy and opt-out information.