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On today's episode Rob talks to Karen. She is what he calls an ultra-athlete. Karen had a lifelong dream to compete in the Ironman World Championships. During a 28 year period, while climbing the corporate ladder, she held herself back through something called limiting beliefs. Limiting beliefs live in the unconscious mind.  They occur when we say, "Well, I don't have enough money, time, talent, support," whatever, "to achieve that." Once Karen came to understand that limiting beliefs are a scientific thing and there's a scientific key to conquer and transform them, she went all in on pursuing the Ironman World Championships at age 44. See acast.com/privacy for privacy and opt-out information.