87: Cross Cultural Selling – Featured Interview with Michael Soon Lee
Listen to this interview to learn: The secret to listening to your customers to meet their real needs, not what you assume they want/need Three practical tips to avoid insulting prospective customers that many United States business people do automatically and unintentionally Some of the key cultural differences used in negotiating A subspecialty of the medical industry that is very entrepreneurial What to do instead of ignoring someone's culture to build a genuine bond and relationship Michael Soon Lee talks with Bill Ringle about embracing the multicultural market and building long-lasting, profitable relationships with your customers.
