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Ever wonder how to create a community about a specific topic? ???? Our Brand Therapy guest knows the answer. As the founder of TripScout, Konrad Waliszewski has built a passionate user base of travelers. Hosts Phil and Lauren grill Konrad about his community’s trajectory—from initial fans to a group of thousands—to figure out the formula for uniting over a niche. If you’ve got visions of a devoted group around a common cause, this episode is for you!