82. What is a successful brand?

How do you know if your brand is successful? ✨ In this episode, hosts Lauren and Phil try to make the intangible tangible by breaking down the qualitative and quantitative ways to measure your brand's success. If you're thinking about investing in your brand, or you feel like your brand is capable of more than it's achieving, you're going to love this no-nonsense exploration of determining a brand's success.

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