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Is it risky to target a specific market within a competitive field? ???? Our guest Bahee is on Brand Therapy to find out! Bahee is a nutritionist who wants to be known for a certain type of clientele. Hosts Lauren and Phil help Bahee weigh the pros and cons of catering your marketing to a particular group. (Spoilers: There aren't as many cons as you'd think.) This episode is great for anyone who works in an ultra-competitive industry and wants to stand out. Enjoy!